Sport Scheck

A Munich specialist conquers the sportsmen's hearts

Although the predominant part of the turnover is made through mail order business, the Munich specialist for sports and outdoor clothing runs its own sensational department stores in meanwhile nearly 20 German cities.

In order to make shopping a sensation, above all the lighting must set highlights, apart from the unusual presentation of goods in the correct thematic ambience. Mangelberger planned and realised a lighting production for Sport Scheck, which puts trendy shoes as well as the latest leisure fashion or functional sport clothing in the spotlight.

Almost each organism is magically attracted by light. Why thus not use the power of this singular marketing tool and direct the attention of the consumers very purposefully towards offers? Depending on the time of the day special sales areas are emphasized with the help of the LightControl system; changing light productions emphasize different subject areas and groups of articles for a certain time.