Game, Set and Match for a strong double

Anyone who thinks that all McDonald's restaurants around the globe look exactly the same is mistaken. Naturally, in order to protect the strength of this world brand, there are strict design guidelines, but within these borders there is still sufficient scope for unusual ideas. In direct proximity to the Adidas head office, a McDonald’s theme store was created, in whose guest areas (almost) everything is related to Adidas sport. Fitting for the trendy fashion and action world, the technical frameworks for lighting and media technology were planned by Mangelberger and successfully converted just like the subsequent general electrical engineering.

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