McDonald's Kirchheim

In the new McDonald's Restaurant in Kirchheim the slogan „I love it“ takes on an entirely new meaning. Project management was in German and American hands, and the stellar French architect, Philippe Avanzi, was briefed to give the fast-food restaurant of the future a unique look – and also create a platform for innovative merchandising ideas. The creed of functionality, which has been the benchmark for design in the last 50 years, has given way to the focus on absolute customer orientation. Order procedures and product presentation are determined by customer preferences – and not vice versa.

The start has been made with just four of these visionary restaurants worldwide, so as to test customer response and further improve operating procedures. For this remarkable pilot project Mangelberger was commissioned to supply the standardization of the switchgear, the electrical installation and the planning and installation of the lighting controls.